Business Communication
According to William Scott in his ‘Organisation Theory', business communication is defined as "a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizations goals'.
Business Communication is used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer.
At its most basic level, the purpose of communication in the workplace is to provide employees with the information they need to do their jobs.
Business Communication can also refer to internal communication. A communications director?will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.
There are several methods of business communication, including:
Web-based communication - for better and improved communication, anytime anywhere ...
e-mails, which provide an instantaneous medium of written communication worldwide;
Reports - important in documenting the activities of any department;
Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
Telephoned meetings, which allow for long distance speech;
Forum boards, which allow people to instantly post information at a centralized location; and
Face to face meetings, which are personal and should be succeeded by a written follow-up.
Why are communication skills in business essential?
In any form of business, communication is an internal as well as an external affair. The success
Increase in size: Business firms have grown tremendously in scale of operations. A large business firm today employs thousands of people and has factories or offices in different parts of the world. The head office of the company must always be in close touch with branch offices. An efficient system of communication is required for this purpose.
Growing specialization: camiseta america de cali 2011 ?Narrow division of work results in different activities being handled by different departments. Due to narrow outlook every department tends to overstress its own work. Sound communication is essential for ensuring mutual co-operation and understanding between different departments. camiseta america de cali 2011 Otherwise the organisation cannot function smoothly. If, for example, there is no communication between production and sales departments, the sales department might book orders which the production department cannot supply.
Technological advancements:? Rapid changes in science and technology lead to obsolescence of technology and knowledge. In order to upgrade or modernise technology, management must persuade employees to accept new technology. Regular training of staff becomes necessary to update their knowledge and to provide them the skills needed to apply new technology.
Cut-throat competition: ?Liberalisation and globalisation have resulted in severe competition between different sectors of business. Persuasive communication in the form of advertisements, personal contacts and publicity becomes essential to survive in the race of competition.
Trade union movement: ?In all business sectors, employee unions are very strong and powerful. Management must consult union leaders on several matters. Regular exchange of information and ideas between managers and union officials helps to maintain healthy relations between them.
Human relations: Effective communication between management and employees is necessary to develop mutual trust and confidence. Participation of employees in the decision-making process and other means of communication help to develop among employees a sense of belonging and loyalty to the organisation.
Public relations: Society expects more and more from managers. Business has to keep Government, distributors, suppliers, investors and other sections of society well-informed about its contributions to society. Public relations help business to improve its image in society and big enterprises employ professional experts for this purpose.
Personal asset: Communication skill is essential for success in every job. Managers are required to deliver speeches, write documents and conduct interviews. The ability to communicate effectively is equally essential for promotion in career.
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